Asian – Dispatch

Following the July-August mass uprising, almost all service organisations, corporations, administrative bodies, and government offices in the country are experiencing significant changes, reshuffling, and overhauls. Previously stifled voices are now being heard, and we expect a new Bangladesh to emerge from the wreckage left behind by the Awami League government. The extent of embezzlement is staggering. Any honest person who envisions what could have happened if this money had been invested into the economy can’t help but feel enraged by the fallen regime.

Towards the end of the regime, Salman F Rahman, the former adviser to the former prime minister on private industry and investment, spearheaded an attempt to purchase 10 new aircraft from Airbus. The intent was brazenly clear: to embezzle funds. That chapter is now closed. It’s time to look forward and build a new Biman founded on professionalism, efficiency, transparency, and accountability.

The aviation industry experienced an unprecedented lull during the Covid pandemic, followed by a tremendous boom. Despite this, Biman has underperformed, especially considering it has a relatively young fleet.

In the aviation business, the margin for error is extremely narrow. A single poor decision can lead to total chaos for any airline. An accident can damage an airline’s brand image so severely that it may take months to regain passenger confidence. Building a brand is a slow and painstaking process, but it can ensure a return on investment. For effective branding of Biman, key areas require attention.

Source: The Daily Star